Electric Avenue was introduced to the Goodwood Festival of Speed presented by Mastercard in 2021, and has now rooted itself as an integral part of the annual weekend’s proceedings. As EVs become ever more prevalent, it’s becoming an increasingly significant part of the event, showcasing not just everyday cars but also those that are at the cutting edge of advancing performance.
For 2024, Electric Avenue divides the cars into three categories: family cars, city cars and performance cars. For many showgoers, it’s a chance to get up close – and even sit inside – the cars they might soon be driving on a daily basis. The new Ford Capri (it still feels strange typing that in relation to a new SUV...) is one of the bigger draws at the more practical end of things.
Others include the new Alfa Romeo Junior Elettrica and the Renault R5 E-Tech. Meanwhile, the GWM ORA 07 GT cuts a different figure to everything else on show. Tesla is represented, too. Not with the Cybertruck (the not-for-Europe pick-up can be found elsewhere at the Festival of Speed) but the Model 3 in its Performance spec, while the i5 Touring is another newcomer.
At the sportier end of the scale, Maserati has taken the opportunity to showcase the GranCabrio Folgore, the EV successor to the Italian manufacturer’s long heritage of coupé and cabriolet models. Perhaps the most eye-catching car, though, is the Callum Design Skye, a relatively compact (by modern EV standards) high performance all-terrain vehicle.
The variety of battery-powered machinery is diverse and interesting, and if the bustling crowds in Electric Avenue are anything to go by it’s becoming as popular a part of the festival as the internal combustion heartland.
Photography by Finlay Williams
FOS 2024
Festival of Speed
Electric Avenue
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Festival of Speed
Festival of Speed
Festival of Speed