Rolls-Royce recreates 1964 dealer at 2024 Revival

The marque, which is celebrating its 120^th anniversary this year, has prepared the area just outside the infield end of the main circuit tunnel to resemble Berkeley Square and Conduit Street circa 1964. The Mayfair location is the site of Charles Rolls’ original Rolls-Royce dealership, which opened in 1905, while the Berkeley Square H.R. Owen dealer that serves customers to this day opened in 1932.

The Silver Cloud III FHC in question is a Park Ward-bodied car, that’s believed to be one of only around 100 made. The specification is typically classy, with that Park Ward coachwork glazed in Brewster Green, with Claret Red leather trimming the inside. 

Quite significantly, the Silver Cloud was the last predominantly owner-driven Rolls-Royce to be offered, if desired, as a rolling chassis, that an owner could send off for a custom body. Other typically chauffeur-driven saloon models were offered as chassis-only cars until as late as 1993.

“Goodwood Revival is a wonderfully eccentric, nostalgic and glamorous celebration of the cars, fashions and culture of the 1940s, 50s and 60s,” said Andrew Ball, Head of Corporate Relations & Heritage, Rolls-Royce Motor Cars.

“During this period, Rolls-Royce produced some of the most memorable models in its long history, including the Silver Cloud III we are displaying in the March Motor Works this year. It’s a rare and beautiful example of the coachbuilder’s art from a time when Rolls-Royce offered its clients a Coachbuild option alongside its standard models – a service that’s enjoyed its own revival at the Home of Rolls-Royce at Goodwood in the modern era.

“We’re delighted to be part of this remarkable event once again, particularly in our 120^th anniversary year.”

The 2024 Goodwood Revival takes place on 6^th-8^th September. You can watch every moment of the historic motorsport action right here on our live stream!

Goodwood photography by Jordan Butters.