Bugatti Automobiles S.A.S has just revealed the ultimate personal motoring concierge service, the kind normally reserved for clients staying at the world’s finest luxury hotels.
Bugatti is able to keep an eye on its customers when they are behind the wheel of their new Chiron – with their full consent of course – using the latest telemetry technology, usually implemented only for Formula 1 or DTM racing cars.
As a real-life example of this bespoke service, a Chiron customer based in the Gulf region recently received a telephone call from Bugatti’s global HQ in Molsheim, Alsace, France, to advise him that the pressure in the front left tyre of his Chiron was not at the ideal level.
Bugatti’s Molsheim-based service technician was already fully informed and suggested that the customer ought to correct the tyre pressure before his next trip in his 1,500 PS Chiron. He could do that despite working 4,000 miles away from the car is the explanation. With the new Chiron, telemetry data is even transmitted on a real-time basis, and all Bugatti customers can benefit from this unique support for their cars if they give their consent in advance.
Bugatti says that its customers have the most demanding requirements for individual support in all areas of their lives, which applies to their vehicle fleets and car collections as well. Bugatti can go one step further in this area too, with its telemetry system able to provide its customers with assistance in all technical matters related to their car, at any location and time zone, day and night.
Bugatti has years of experience in this field. It first developed this data transmission and analysis system, to enable communication between vehicles and customer service for its Veyron 16.4. Since 2004, Bugatti has therefore been in a position to monitor the technical status of each individual Bugatti from the company’s headquarters in Molsheim.
The Bugatti telemetry system works mainly using mobile radio and monitors the operating status of each Bugatti. It is online around-the-clock, seven days per week, provided that the customer’s vehicle is located in an area with an active mobile phone network.
With the launch of the Chiron, more data can now be acquired and recorded in a variety of different ways – permanently, temporarily with respect to individual events or limited to certain time periods. The ‘real-time’ system keeps a close eye on about 10,000 signals from all parts of a car, including engine, transmission, lights, air conditioning and infotainment system.
Live data from any location on earth takes no longer than a text message to reach Bugatti, and its ‘Flying Doctors’ do not need to closely watch their monitors. If unusual signals are received from a vehicle, the responsible flying doctor receives a message on his mobile phone, to provide the best possible support for each Bugatti. This includes prompt answers to customers’ questions over the phone and long-term assessments of vehicles’ behaviour so that the flying doctor can prepare for his upcoming visit to the customer. This three ‘flying doctor’ technicians, therefore, know in advance which spare parts they need to order, if any, and can immediately place the necessary orders.
In addition to everyday technical support, the tracking of stolen vehicles is a feature of the Bugatti telemetry system. While owners of a Veyron still had to report the theft of their Bugatti to Molsheim personally in order to activate the stolen vehicle tracking system, the Chiron will draw attention to itself automatically using the telemetry system in situations that are unusual for the car, for example, if it is transported by truck.
Bugatti
Chiron