Cupra hopes to win over EV sceptics by offering its Born electric hatchback with a three-month Love Me or Leave Me return policy. This means you can hand the car back with your deposit returned, subject to condition and mileage.
Cupra says: "Boasting an efficient electric drivetrain and dynamic handling characteristics, Cupra Born can now be purchased by people who are considering their first EV but still have some concerns about whether electric car ownership will suit their lifestyle.
"Taking the risk out of transitioning to a fully electric vehicle, the offer provides additional peace of mind for drivers and enables them to experience the exceptional battery range, driving experience and charging convenience that Born owners benefit from."
While Cupra's offer sounds risky, it's hard not to imagine the Born's electric performance – it gets from 0-62mph in 5.6 seconds and has a 366-mile range – winning over owners.
The company has teamed up with energy supplier OVO to offer a free home charger and 10,000 complimentary miles if you add its Charge Anytime tariff to an OVO energy plan. That offers 7p per kWh, any time, day or night.
Cupra's three-month-return policy will likely appeal most to people who don't have home charging, providing a safety net if your local public charging network isn't up to snuff.
SEAT and Cupra UK director, Marcus Gossen, said: "It is safe to say that the new scheme is ground-breaking and will give many drivers who have considered an electric car the impetus to make the leap.
"Cupra Born is already a compelling proposition, bringing performance, great range, sporty styling and an outstanding interior into one package that owners tell us they love. But, if the experience doesn't suit their lifestyle and a driver doesn't gel with EV ownership, they can hand the keys back after three months."
Prices for the Cupra Born currently start from £35,500.
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